Since its corporatization in 1998, CHOR NATURE has received warm welcome from customers, domestic and overseas. Also the company's products are wildely supported by mass media such as televisions, radio, magazines, etc. In 2002, the company's products were selected to join a long term joint venture run by government agents such as Ministry of Public Health, Tourist Organization of Thailand etc. In 2003, the company opened its first JIVA Hair Care Center to offer intensive hair treatment with fresh herbs. The center, which combines the modern medicine and traditional Thai medicine together in its products and techniques has enjoyed a very warm welcome from the customers. The company keeps on doing its research to develop thai herbs for hair and to lower the customers' expense in taking care of hair.
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